Mining new recruits in Network Marketing.

Henry Ford once said “History is Bunk”.
Now, I don't know anyone who uses the term “Bunk” any more (unless they're referring to beds!), but the point is well taken in the context of Network Marketing.
Far too many companies and distributors still teach the new people to work their 'warm' market and prospect 'cold'.
While there is value in this, and tremendous success stories have been written about and by people who've built huge organizations this way – it is the MOST unnatural way for most people to build.
On the one hand, you've got your 'cold' market – those people you don't know and aren't introduced to by someone you do.
As you grow in your marketing skills, it should become natural (if you're serious about treating this like a business) to mention to some people your opportunity.
However, this is extremely uncomfortable for most - “Hey, you know – you have a great personality and seem to be good with people. Here (hand them your card with a web address and phone number on it – I like to use $100 drop cards) I help people get started in their own home-based business. Check out my website and let me know your questions.”
People join your organization for the 'Dream', not to talk to strangers. Sure, there are some sales pros who are great at this, and then go on to build a fortune in MLM... but most people are far too shy.
Now consider your warm market - “but MOM! You would be so great at this!”
How many hundreds of thousands of people burned through their warm market, taking ridicule and scorn, only to get NO new business partners and be completely burned out by the end of it?
But WHY?
It's a simple fact that we all tend to forget in Network Marketing. People have to be looking for something and be in the right 'place' to receive your opportunity.
Remember when you saw your opportunity? Where were YOU?
People who have a good job, with a company they enjoy, a good family, a nice house, and 2 cars are not typically receptive to your pitch! They have no inner motivation to go searching for more work, that pushes them outside their comfort zones (even if inside they're really just thinking it's “not that bad”).
Think if you were starting almost any other business in the world – would you approach anyone you know to ask them to be your partner? How many would think you're crazy, you can't do it, you don't know how, and you're going to loose all your money!
So, what's the answer?
We need to be searching for people who are in an uncomfortable place in their lives. That house mortgage is strangling them every month. Those 2 car payments are getting harder and harder to make. They suddenly realized they haven't saved anything for their kids college.
They lost their job in the biggest down turn since the great depression.
Find those people – those who are looking for something – a lifeline thrown their way, and they will be receptive to your opportunity.
Job papers, unemployment areas, online resume posting sites, craigslist, the list is almost endless.
Seek out those who NEED you – even if they can't tell you exactly what they're looking for – and they will absorb your opportunity like a sponge!

Jon R. Patrick Husband,Father, Engineer, Author, MLMPro http://JavitaCoffeeMLM.com